design & direction
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Creative direction, identity design, and production design for Rue Blanc, a conceptual restaurant based on the summer ‘23 Cold Brew menu.

The event was an invitation-only luxurious dining experience, a soft launch for a new restaurant in the Lower East Side, secretly put on by Blank Street. The identity needed to juxtapose the Blank Street brand, so that the real event was a surprise for the guests. We wanted it to be contemporary and fit in with the NY culinary scene, but have an essence of mystique that would draw guests in, while still incorporating elements of the branding of our summer cold brew menu. The design concept was “art nouveau/secret garden”.


 Mohammad Rabaa 
 Suriya Shogren 
 Wake Coulter 

Logo & Wordmark

Color Palette


Menu Design

Social Graphics

Wall Art

Table Topics Card Game


Decals + Uniform Embroidery