visual design & creative direction

Rue Blanc

2023

Creative direction, identity design, and production design for Rue Blanc, a conceptual restaurant based on the summer ‘23 Cold Brew menu.

The event was an invitation-only luxurious dining experience, a soft launch for a new restaurant in the Lower East Side, secretly put on by Blank Street. The identity needed to juxtapose the Blank Street brand, so that the real event was a surprise for the guests. We wanted it to be contemporary and fit in with the NY culinary scene, but have an essence of mystique that would draw guests in, while still incorporating elements of the branding of our summer cold brew menu. The design concept was “art nouveau/secret garden”.
COLLABORATORS
Mohammad Rabaa
Suriya Shogren 
Wake Coulte









Logo & Wordmark






Color Palette




Tagline






Menu Design




Social Graphics







Wall Art







Table Topics Card Game








Microsite









Decals + Uniform Embroidery







cocolashar.com
2024
cocolashar.com
2024