Wallflower Management

2023 - current

Wallflower Management, a premier modeling agency based out of Dallas, Texas. They wanted a refresh on their branding to feel updated, playful and sweet (sofia coppola-eqsue). Wallflower’s mission is to highlight unique talent and be a lighthouse of fashion within Texas, and the identity needed to reflect that while staying true to the core brand.

See also: my branding for Zine Studios, Wallflower’s photo space in OKC and Austin, TX.

COLLABORATORS

Michaela McClure, creative director
Brenda Gomez, owner

previous identity:

the updated branding needed to maintain the core of Wallflower (handwritten font, iconic hot pink), with added spice for the brand’s new era.

New Logo

New Wordmark

visual design, creative direction, branding & identity

Wallflower Management

the updated branding needed to maintain the core of Wallflower (handwritten font, iconic hot pink), with added spice for the brand’s new era.