design & direction
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Wallflower Management

2023 - current

Wallflower Management, a premier modeling agency based out of Dallas, Texas. They wanted a refresh on their branding to feel updated, playful and sweet (sofia coppola-eqsue). Wallflower’s mission is to highlight unique talent and be a lighthouse of fashion within Texas, and the identity needed to reflect that while staying true to the core brand.

See also: my branding for Zine Studios, Wallflower’s photo space in OKC and Austin, TX.


Michaela McClure, creative director
Brenda Gomez, owner

previous identity:

the updated branding needed to maintain the core of Wallflower (handwritten font, iconic hot pink), with added spice for the brand’s new era.

New Logo

New Wordmark